JBM Coaching
A no BS Fitness Coaching service brought to you to
help you build a new sustainable lifestyle.
[INSERT CLIENT'S DESIRED OUTCOME]
MEET YOUR TRAINER
Hey, I'm James!
I'm a dedicated personal trainer with a passion for helping individuals transform their lives through fitness. My own fitness journey hasn’t been without its struggles—I used to feel stuck, unmotivated, and overwhelmed with conflicting advice. It wasn’t until I took a step back, simplified the process, and focused on consistency that I started to see real progress. This experience taught me the importance of personalized coaching and having someone in your corner who truly understands the ups and downs.
I specialize in working with clients who are ready to commit to their fitness journey but need guidance to stay consistent and accountable. Whether your goal is fat loss, building muscle, or improving your overall health, my coaching approach is designed to meet you where you are and create sustainable, long-term results.
My ideal client? Someone who’s tired of starting over every January and is ready to make lasting changes. If you’re looking for a coach who will educate, motivate, and support you every step of the way, I’d love to help you achieve your goals.
Working Together Is Simple
Download A Free Guide To Learn More
Whether you want to lose body fat, gain muscle or reduce pain - download a guide that's perfect for you (it's free!).
Start The Perfect Fitness Program For You
Get started with a custom program designed specifically for you - go from where you are now to where you want to be within 12 weeks.
Schedule A Free Call To Discuss Your Goals
Book a free call to get your questions answered - we're here to help point you in the right direction and help you in every way possible.
Save 50% On Your First Month!
When signing up to Snap Fitness Llanelli you can save 50% on your first month of personal training with me!
The 3 Common Reasons Why People Have Chronic Back Pain
Do you struggle with chronic back pain? Learn the 3 most common causes and how to address the root cause through proper corrective exercise, diet and effective stretching.
Testimonials
I started training with Jake and the IEP team in 2023 and initially knew their approach to movement, training and performance was on a whole different level. No one in the LE or Mil training world was addressing this critical need in the way they do. The IEP team has the education, experience and individual hard skills to enhance any individual or departments training program. The practical performance based approach is something I support 100%. The way they address not only performance but combine it with individual hard skills is something that anyone can benefit from. I’ve been using their methods and programming in my own training and am extremely happy with the improvements I continue to make.
Matt Pranka
Xray Alpha LLC
I’ve trained with hundreds of instructors from all over the world, seen what they bring to the table, and while there are many good ones, Jake and the crew from IEP have truly found a niche that was lacking and filled it with solid knowledge. Despite being at the pinnacle of their craft, they’re still pushing their own growth and constantly evolving new ideas, drills, and training strategies... Plus, they’re just good dudes.
Joe Farewell
Instructor/Professional Shooter
Even having been athletic all my life and playing on a nationally ranked college lacrosse team, there were still many valuable pointers, tips, and lessons to be learned while working with Jake at In Extremis Performance. Regardless of your previous athletic experience, it’s well worth attending a course and tapping into their expertise on the topic of movement with a rifle or handgun.
Mike Pannone
CTT-Solutions LLC
IEP provides a unique framework for firearms and tactical mobility training. Their top notch instructors are able to effectively and efficiently show the correlation between efficient movement and effective firearm performance. I highly recommend this training to all law enforcement officers.
Dan Colasanto
Persident, TTPOA
Jake has been working diligently to bring the training industry something it’s never seen before and it’s very interesting. Instead of a shooting coach that can move, he’s a movement coach that can shoot. And I love it.
Mark Smith
JBS Training Solutions
The guys at In Extremis Performance understand efficiency and movement from a high level. If you are serious about improving your skill set with not only shooting, but in any athletic endeavor. I highly recommend training with In Extremis Performance.
Jared Clawson
Tier1 Concealed
TESTIMONIALS
What clients are saying
"I lost 10kg in 11 weeks!"
I can't recommend James enough. In just 11 weeks, I lost 10kg. Since then, I have gained muscle and completely transformed my body and confidence. He's pinpointed weaknesses, improved my mobility, and tailored every session to my needs. If you want a guy who truly listens, challenges you, and delivers results, then James is your guy!
Sports Massage Therapist
"I'm Feeling Healthier than ever, thanks to James"
I’ve tried countless programs, but working with James was a game-changer. I dropped 8kg in 12 weeks and never felt deprived. James taught me how to enjoy food and balance my lifestyle for sustainable results.
Daniel,
Business Owner
"I finally built confidence in my own skin"
Before working with James, I was intimidated by the gym. Now, I’ve not only gained strength but also confidence in my ability to train effectively. His customised programs made everything simple and enjoyable.
Chloe,
Childcare Assistant
"I have more energy & made amazing results!"
James’ coaching completely transformed my health. I have more energy, I’m sleeping better, and I’ve finally established a routine I can stick to. The results speak for themselves—I’ve never felt better!
Jack,
Retail Advisor
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Frequently Asked Questions
Want to get started but have a few questions?
What type of clients do you work with?
I work with clients of all fitness levels, from beginners to experienced gym-goers. Whether your goal is weight loss, muscle building, or improving overall fitness, I’ll create a plan tailored to you.
Do I need to have gym experience?
Not at all! Many of my clients are new to fitness. I’ll guide you every step of the way and ensure you feel confident in your workouts.
How do you track progress?
We track progress through regular check-ins, workout performance, body measurements, and photos. I focus on both physical and non-physical achievements to ensure long-term success.
Can I still enjoy my favourite foods?
Absolutely! My coaching promotes balance and sustainability, not restrictions. You’ll learn how to enjoy your favorite foods while staying on track with your goals.
